5 Holiday Social Media Trends to Try This Season

The holidays are right around the corner, and it’s officially time to get your content on point! 🎄✨

If you want your brand to stand out and connect with your audience during this magical time, you need to hop on some trending social media strategies that’ll get those double-taps rolling. From festive vibes to building that holiday hype, here are the five holiday trends you have to try this season.

Social Media Management

November 2024

Social with Sam

Let’s dive in! 🚀

1. Festive Giveaways & Contests 🎁

Who doesn’t love free goodies during the holidays?

Running a festive-themed giveaway is an instant engagement booster and a surefire way to create buzz around your brand. Keep it simple by asking followers to tag friends, follow your page, and share your post.

You can even spice things up with holiday-themed prizes like personalized gifts, festive collections, or limited-edition items.

Bonus points if you collaborate with other brands for a joint giveaway!

Think of it as building connections and spreading holiday cheer all at once. 😉

Pro Tip: Use a branded hashtag for your giveaway so it’s easy to track entries and create a sense of community around your brand’s holiday spirit!

2. Share Behind-the-Scenes Holiday Prep 🎄

People love a peek behind the curtain, and the holiday season is perfect for showing off how your brand celebrates. Whether it’s decking out the office, prepping for a holiday launch, or packaging festive orders, BTS content makes your audience feel like part of your brand’s inner circle. 🎅✨

Consider sharing Instagram Stories of your team decorating, brainstorming festive ideas, or sipping on holiday drinks (hello, hot cocoa & peppermint lattes! ☕).

Not only does this build a stronger connection with your audience, but it also humanizes your brand in a time when community feels more important than ever.

Pro Tip: Polls, questions, and countdowns in your Stories help engage your followers and make them feel even more included in your holiday prep!

3. Create Nostalgic & Relatable Content ✨

‘Tis the season to embrace nostalgia!

The holidays always bring a little trip down memory lane, and you can tap into that by creating content that stirs up those warm fuzzy feels.

Share throwbacks to your brand’s first holiday campaign, create funny memes that capture holiday stress, or ask your audience to share their favorite holiday memories using your branded hashtag.

Nostalgic content can be a simple Instagram carousel of ‘then vs. now’ or a TikTok trend remix that matches your brand’s tone. The key is to bring in those elements that everyone can relate to, sparking that ‘I totally get this’ connection with your followers. 😉

Pro Tip: Lean into those classic holiday moments and pop-culture references. There’s a reason why Mariah Carey still reigns every holiday season! 🎤✨

4. Share Heartwarming Customer Stories & Reviews ❤️

This season, let your customers be the stars!

Sharing testimonials, user-generated content, or heartwarming stories about how your products or services have made an impact is an authentic way to create a connection. 🎁💡

Encourage your audience to share their holiday experience with your brand using a branded hashtag, and repurpose these stories on your feed. Whether it’s a happy bride sharing wedding photos, a business talking about their website glow-up, or a cozy customer enjoying their new holiday merch, this content creates trust and reinforces that warm holiday feeling.

Pro Tip: Use Stories or Reels to reshare these customer stories in an engaging way. Adding a little holiday-themed music in the background can elevate those cozy vibes even more! 🎶

Final Thoughts

The holiday season is your chance to connect, engage, and bring a little sparkle to your brand’s social presence. 🎄✨

Whether it’s running a festive giveaway, hopping on a trending challenge, or creating nostalgic content, the goal is to make your audience feel like they’re part of something special. The holidays are all about connection, celebration, and community, so focus on content that aligns with these themes, and you’ll be ready to sleigh the season. 😉

Need a little help getting your holiday content lined up?

Let’s chat! Drop a message or slide into our DMs, and we’ll help you nail down the best strategy for your brand this season! 🎅🚀