Branding Mistakes You’re Probably Making (And How to Fix Them)

Branding is more than a logo or a cute Instagram aesthetic—it’s how people feel about your business.

Branding

December 2024

Social with Sam

But let’s be real, even the best brands can slip up. Here are three common branding mistakes and how to fix them ASAP:

1️⃣ Being inconsistent:

One day you’re fun and quirky, the next you’re formal and serious. Your audience? Confused. Pick a tone, stick to your colors, and make sure your voice is *the same* across platforms. Consistency builds trust.

2️⃣ Ignoring your audience:

Your brand isn’t for *everyone*. Speak directly to your ideal customer—use their language, solve their problems, and show up where *they* hang out.

3️⃣ Forgetting the ‘why’:

If you’re only talking about products or services, you’re missing the connection piece. Why did you start? What makes your business *different*? Share that story—it’s what makes people fall in love with your brand.

Fixing these mistakes doesn’t mean starting over; it means refining what’s already there. A polished, consistent brand builds loyalty—and loyalty builds sales. 💸